You are probably here because you recognize that the way people purchase goods and services has changed. The power of information has shifted from the sales person to the buyer.
Almost everything about everything can be found online: there are no secrets.
The End of Point Solutions
Just a few years ago it was sufficient to hire a company who specializes in a single point solutions like:
- Adwords and Paid Search Advertising
- Search Engine Optimization
- Social Media
- Email Marketing
- Content Writing
- Web Design and Development
- Reputation Management
- Conversion Optimization
But what is clear today is that the strategy of using point solutions is risky because you might get stuck with an expert in only one or two marketing channels. What happens when the effectiveness of that channel fades and your competition is getting better results with a different marketing tactic?
What will you do when you learn that combining several point solutions into an integrated marketing campaign produces results greater than the sum of the individual parts?
The Rise of Inbound Marketing
The difference with an Inbound Marketing Solution is that we discover what your business goals are first. Then, through research, experimentation and just plain hard work, we figure out which marketing tactics are best suited to achieve your goals.
We use world-class technologies such as Hubspot Marketing and Sales software to help create, track and manage your marketing campaigns. This allows our team to spend less time on data collection and more time on creating, analyzing and executing inbound marketing campaigns that make a difference to your bottom line.
The right solution from a full service agency
Don’t let the name fool you. We are marketing consultants who happen to be great at inbound marketing. We offer the full range of services that mid-sized clients need in order to succeed all under one roof.
The benefit of partnering with i5 is that you get to use our team of experts in all of the point solutions listed above. You also get access to the business consulting experience that David brings to the table from his 20 years of working in various industries, including investment banking, commercial banking, human resources, information technology and business consulting.
Unlike other agency firms that were founded by marketing people, i5 is founded by an experienced business consultant who brings the best practices and lessons learned from working with world-class organizations including Deloitte Consulting, Toyota Motor Sales, Beckman Coulter, AT&T and State Farm Insurance.