Inbound Marketing Partnerships
Our Inbound Marketing Partnerships provide your business with a comprehensive menu of marketing services needed for success. We don’t believe in point solutions; instead, we believe that a fully integrated marketing campaign produces greater results than focusing on one single solution.
We take the time to discover your business goals. Then, through research, experimentation, and just plain hard work, we figure out a marketing strategy that is tailored specifically to your company utilizing marketing tactics that are best suited to achieve your goals.
The Inbound Marketing Methodology
Your website is the first place a potential client will go to research your business. It should be the centerpiece of all your marketing activities, not only in look, but also in functionality. A high-converting website is essential to gaining new leads and customers. This is achieved by building a website specifically tailored to your target audience. We accomplish this by creating a buyer persona for each client and ensuring their website meets the needs of that particular audience.
eCommerce websites should not just be a list of available products with a checkout form. These sites require the same amount of thought, planning, and strategy as a traditional business website when it comes to tailoring it towards your target audience. We will not only partner with you to ensure your site is functional and categorized, but also to ensure it meets the needs of your target customer and audience.
Blogging is the gift that keeps on giving when it comes to Inbound Marketing. Businesses who blog see increased traffic to their site and more leads generated than business who don’t utilize a blog. Blogs can be posted across a number of platforms (social media, email, etc.) and can also be used for sales enablement as a way to follow up with leads by educating them instead of pushing them for a decision. Although blogging can take some time investments, incorporating one into your Inbound Marketing strategy is an essential part of your growth campaign.
Email Marketing is important device to have in your Inbound Marketing kit because it is still one of the main forms of communication today. By using tools such as email personalization, email automation, and targeted email campaigns, you can reach your audience at a personal level. Each email campaign is tailored to trigger at a certain action and will engage with your audience at the perfect moment to generate a new lead or conversion.
Paid search campaigns are another part of an Inbound Marketing strategy used to target your buyer personas and audience. We do the research on your target audience and buyer persona to develop a list of the keywords they are looking for online. This is used to reach that audience from the moment they first search for your product or service through well thought out ad copy and dedicated landing pages.
Search Engine Optimization is just as important as ever; however, the way search engines rate websites has changed. As algorithms become more complex, keywords begin to lose their value. Instead of crawling sites for specific keywords, search engines instead look for valuable content related to searches. This is where an Inbound Marketing strategy is helpful – if you have solid content production coming from blogging, site content, and social media, your site will be SEO rich and rank higher on search engines.
Business reviews are available at the click of a button these days. It is important that you are not only aware of your online, but actively taking steps to manage it – good or bad. Reputation Management includes monitoring and responding to both negative and positive public reviews as well as sending out customer surveys and questionnaires to gauge how your customers view their experience with your business.